Getting Media Coverage Without a PR Agency: A Founder's Guide

· 8 min read

PR agency retainers can be expensive. However, founders can land impressive press coverage by following a systematic approach to outreach.

The Pitching Formula

Journalists receive hundreds of emails a day. To stand out, your pitch must be:

  1. Newsworthy: Connect your brand launch or milestone to a larger macroeconomic trend or industry shift.
  2. Personalized: Read the journalist's previous articles. Cite their work and explain why your story matches their beat.
  3. Concise: Keep pitches under 150 words. Include the hook, the validation, and a clear call-to-action.

Utilize platforms like HARO (Help a Reporter Out) or Twitter search (#PRRequest) to find journalists actively seeking quotes for their upcoming articles.

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